Producer & Art Direction: Brent Clouse
Illustration: Andrew Kolb
Animation: Josh Watkins & Brent Clouse
Voiceover: Bruce Edwards
Sound Design: Sono Sanctus

Cellix, a biotech equipment manufacturer based in Dublin, approached me to produce a video introducing a new product they've been developing for the beverage service industry. The Inish Mini-Bar is a portable beer analyzer that brewery and restaurant owners can use to check if their draft beer is contaminated.

This was an amazingly fun project to be a part of, largely in part due to working with such a talented team. From the get-go, the first goal of the video was to take the product—something with lots of sciencey terminology attached to it—and have it appeal to a more public audience. Working with a mid-century cartoon style greatly helped with this, and also added an extra layer of energy to an otherwise very technical concept.